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Business Studies in London

This year’s recent London trip included a number of activities designed to help the year 11s understanding of business in the wider world. We started with a guided tour of Chelsea Football club where the students gained a better understanding of the business of football: how revenues are derived, the marketing of the club, and how Chelsea FC proposes to achieve even greater revenues by targeting wealthy corporate entities. From there we made our statutory visit to the London Eye to see the city in all its glory, focusing on the financial sector standing proud along the River Thames, beckoning all that foreign investment.

We spent a pleasant hour checking out Covent Garden before checking into the hotel. It’s always a pleasure to be immersed in a shopping setting that sees a departure from the likes of H&M and ZARA. That, nevertheless, is the legacy of globalisation, a topic very relevant to our year 11 Business studies students. The piece de resistance had to be Kinky Boots, a new musical from the Broadway boards that completely surpassed our expectations, it was brilliant!

A more leisurely approach was taken on day two with a visit to the Bank of England museum to learn about the economy and the Bank of England’s role in the management of inflation. This did not compare however with the Oxford street shopping experience. Hopefully, the students will have recognised some of those pricing strategies that they’ve learned and will have put some of their understanding of marketing into perspective. 

ChelseaFCLondonTrip 

 

As always, it’s a pleasure and an honour to guide our students through the streets of London, and we received many complimentary comments about the students’ behaviour,”said Mrs Hawley, Subject Leader for Business Studies. “A special thanks this year to Miss Mazelin, Miss Dale and Mr Mitchell whose care and attention made London 2015 such a success.”

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